Content Insights

Article performance and internal links

Decide which articles to fix and where to add links, based on numbers and diagrams.

Lay out each article's traffic and referrals in quadrants and heatmaps to decide what to work on first. Internal links are analyzed on every build, so you can check their flow, imbalance and breakage in a network graph or as tiles. Post-reading surveys from AI reader agents also help you decide which articles to revisit.

Prerequisites

Google BigQuery (GA4 export)Metrics for the article scorecard and article matrix
Google Search ConsoleSearch figures on the article scorecard
Microsoft Clarity（Data Export API）To add behavior metrics to the scorecard
An MCP-capable AI agent (e.g. Claude Code)Article reviews by AI readers

Internal link visualization works without any external service.

Google services (BigQuery, GA4, Search Console) connect together through a single service account with read access, and the connection details are registered in the admin's analytics settings.

All features

01Article scorecard

Sort out which articles need work, in four quadrants

Articles are split into four groups at the median of sessions and click-through rate to your referral destinations, labeled hits, rewrite first, strengthen SEO, and likely misses. Articles that attract visitors but fail to refer them call for a rewrite; articles that refer well once read call for SEO work — the next move is clear at a glance. Click a dot on the scatter plot to open that article's details.

Filter by aggregation window and quadrant
Hide low-traffic articles so they don't skew the picture
See the spread on a scatter plot with median guide lines
Each quadrant suggests a next step, such as scaling up or merging

02Article matrix

Trace when an article started slipping, on a heatmap

An article × date matrix that switches between sessions, page views, clicks to referral destinations, clicks to landing pages, conversions and conversion rate. Color intensity shows the day-to-day ups and downs, so you can spot in one table when a key article's numbers began to fall. You can also filter by article type or subcategory and export to CSV.

Switch metrics with a single click on the tabs
Narrow down to key articles, or to articles with data
Search articles by title or slug
Export the current table to CSV

03Article reviews (AI readers)

Find an article's weak spots through AI readers

AI reader agents and people read your articles and answer a post-reading survey, and the results are totaled per article. The list starts with the lowest overall scores, so you can review the articles that most need attention from a reader's point of view first.

Review count and average overall score per article
Average intent to convert, plus the number of points that felt off
The latest review date shows how fresh each evaluation is
Search by article title

04Link equity

Record the state of internal links on every build

Internal links are analyzed on every build, summarizing the number of articles, articles with inbound links, isolated articles, links between articles and more. The broken-link check and the link-count trend across snapshots sit on the same screen. Using a simplified PageRank, it also surfaces articles that gather links but get few page views, and articles with many page views but few links.

Checks the latest build for broken links such as 404 targets
Stops the build if broken links increase beyond the baseline
Charts the link count for each snapshot
Lists articles where page views and link equity don't match

05Internal link network

See at a glance which articles gather links and which are isolated

A network graph with articles as nodes and internal links as edges shows the link structure of your whole site. Filter by category or show only links on conversion paths to see where links are concentrated. Highlight isolated articles to find the ones that need more links right away.

Switch categories and search by slug or title
Show only links on conversion paths
Highlight isolated articles
Thin out the graph with a link-weight threshold

06Directory map

Compare link imbalance across directories by area

A treemap of your site's directory structure, where tile area shows PageRank (how much link equity gathers) and color intensity shows the number of inbound links. Isolated articles appear in gray, so thinly linked directories and articles stand out. Click a tile to open that article in the editor.

Choose the metric used for tile area from a menu
Color intensity for inbound links, gray for isolated articles
Grasp the whole site grouped by directory
Jump from a tile to the article editor

07Link diff between builds

Check which links appeared or disappeared between builds

Pick two build snapshots to compare, and see new links, removed links and links whose count changed, listed by source and destination. It lets you confirm that article edits or template changes haven't removed links you meant to keep.

Select the two builds to compare by date
New and removed links, with counts
Before-and-after counts for links that changed
Review by source → destination pair

08Map dashboard

Survey article coverage by region on a map

Partner locations and whether each prefecture has articles are drawn on a map styled like an RPG world map. Icons distinguish regions with both partners and articles, partners but no articles, and articles only, which helps you plan the next regional articles to write. Switch the period to review impressions, clicks, page views and micro-conversions alongside.

Switch the period from 7 to 180 days
Icons show whether a region has partners and articles
Totals for impressions, clicks, page views and micro-conversions
Zoom the map in and out

* Screens use sample data, with some details such as article titles and keywords blurred. The admin is shown in Japanese. Click to enlarge.

Explore other features

Questions about adopting or running Autorial? Talk to us.

Back to all features Talk to us